Rezumat/Abstract. According to Ernst & Young’s - Cultural Times: the first global map of cultural and creative industries the „global cultural and creative industries occupy 1% of the active population -(generally visual arts, the book and music industry). In the first place of the sales with 33% is Asia-Pacific, followed by Europe 32%, and the United States 28% in the third place”. Looking at these statistics, we can conclude that from an economic and social point of view, the activities that are acknowledged as being part of the cultural and creative sectors already play an significant role in the development and diversification of worldwide scale economy.

Cuvinte cheie/Key words: innovation, economic development, competitiveness, cultural identity, creative industries

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